what is ssl

So, what is SSL and why is it so important for your website?  Now, more than ever, website security is imperative. Sophisticated hackers are breaking into websites all across the globe and Google is putting the lockdown on insecure websites.  


I don’t say all of this to scare you, but to warn you that even if you think your website doesn’t need security preferences it absolutely does. No matter how old or young business is, you need a secure website.


In today’s post, I want to cover Google’s preferences for websites with SSL security. This information can be difficult to interpret so I wanted to break down what this all means for you as a business owner and what you should do to prepare your website.


What is SSL and Why Is It Important?


How SSL Works

I first want to define what is SSL security and how it works before diving into further details.


I realize not everyone may stay up-to-date on these topics because they can be a bit confusing so I’m hoping to explain in terms that most people can understand to make it easier for you.


SSL stands for Secure Sockets Layer. This is security technology that helps protects websites from hackers and people who want to steal your information.


To be able to create an SSL connection, a web server (GoDaddy, NameCheap, Bluehost, etc) requires an SSL Certificate.


When an SSL Certificate is being used on your website, it establishes an encrypted link between your web server and a browser that someone is using to view your website.


This encrypted link ensures that all data passed between the web server and browsers remain private and integral.


When you choose to activate an SSL certificate on your web server (which we will get into how you can do this later in the blog post), you will be prompted to answer several questions about the identity of your website to make sure you are who you say you are.


If a website has activated an SSL certificate, the URL will look like this: https://marshallwebstudio.com.


It will have the ‘s’ after http if it has an SSL Certificate.


Google has also added a green padlock next to the URL to indicate that you are on a secure website.


Related post: How To Make Your Website Safe and Secure


what is ssl


Why is SSL important?

Say for instance you run an online shop. People who browse your website will be inputting their payment information into your site to pay for products they purchase. To make sure their information is protected, it is imperative that their is an SSL connection.


It’s essential to protect the online transactions you have with your customers.


But what if you don’t sell products online? Is an SSL certificate still important?


The short answer is: yes. Having an SSL certificate proves to viewers of your website that you are the person who is running your website and immediately builds trust with any website visitors.


No business is too small or too big for an SSL certificate. In my opinion, it’s a requirement for all websites.


Wondering what the heck SSL is? Check out @marshwebstudio’s post on what it is and why it’s important!Click To Tweet


How to purchase SSL security

As I mentioned above, you will need to answer several questions about the identity of your website to be able to activate SSL on your web server.


Most web host providers sell SSL security options to purchase as an add-on to your hosting cost.


Your hosting provider should be able to walk you through step-by-step on how to install it properly, however you can always outsource a task like this to a website professional to do for extra confidence (like me!).


You can also purchase an SSL certificate from GoDaddy as well (even if you don’t use GoDaddy as your host).


You can protect one site, or multiple sites, through GoDaddy.


what is ssl


There are also different options of SSL certificates you can purchase.



what is ssl


Depending on the size of your business and how much traffic you get to your website, as well as if you will be selling products online will depend on the level of security you should purchase.


Related post: 5 Reasons To Use WordPress To Build Your Website


Final Thoughts

Whew, we covered a lot, didn’t we? I hope I answered your question in regards to what is SSL and why you need it for your website.  While these types of topics can be confusing I do think it’s important to cover them as we all want to make our websites as safe and secure as possible.  


If you have additional questions about SSL security, leave a comment below. If you’d rather hire someone to make sure your website is safe and secure, contact me, I’d love to help out!





For free tips and website training, join our free Facebook Community  Click below to join!





Leave a Reply

Discover 25 easy ways to get more traffic to your website.

Almost there! Complete this form and click the button and your guide will be on its way.

You have Successfully Subscribed!

Free Masterclass Coming Soon

7 Quick Fixes To A Website That Converts


Get on the list to be notified of the release date.  Everyone on the this list will recieve a special bonus.

Adding you to the list...

Discover 25 easy ways to get more traffic to your website.

Almost there! Complete this form and click the button and your guide will be on its way.

You have Successfully Subscribed!



You have Successfully Subscribed!



You have Successfully Subscribed!

(Almost there: enter your email below and click the "ApplyNow!" button)
Get A Free WebCare Strategy Session To Increase Your Leads In Record Time!

You have Successfully Subscribed!

Enter your information so you can receive your free website audit.

You have Successfully Subscribed!